MINDFULLY
Mindfully Sorted Counseling Platform: Boosting Patient Bookings and Therapist Engagement by 45% for Seamless Counseling Sessions
Crafting an intuitive user experience that enables patients to effortlessly book therapists while ensuring therapists manage sessions with ease, fostering a seamless and personalized counseling journey for both users and professionals.
My Role
As the UX and UI designer for Mindfully, I was responsible for revamping the user experience of the platform end-to-end for both key user groups: therapists and patients. The goal was to enhance engagement and streamline interactions across the platform. Collaborating closely with my project manager and developer, we identified critical pain points in the user journey through comprehensive research and feedback from stakeholders.
I conceptualized and designed responsive, intuitive user flows and prototypes, creating a cohesive visual experience that prioritizes seamless functionality. By focusing on improving therapist session management and simplifying patient booking processes, I ensured the platform delivers a user-centric experience. The result was a reimagined product that effectively supports patients in booking therapists and therapists in conducting counseling sessions, leading to increased engagement and satisfaction.
Team Structure
2 Designers, 1 Product Manager, 1 Developer
Research Methods
Competitor analysis, User research, User flow, User interview
Discipline
UX Design, UX Research, UI Design, Visual design, UX Revamp
Platform
Web, Mobile
Time frame
Apr 2024 - Oct 2024
Your Availability - Immediately
Day
Date
Morning
Noon
Evening
Night
Sat
6 May
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Sun
7 May
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Good Morning, Ahona 👋
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Home
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Booking
Assessment
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Your Availability - Immediately
Day
Date
Morning
Noon
Evening
Night
Sun
7 May
-
Sat
6 May
-
Book New Session
Good Morning, Ahona 👋
Your Request Is sanded to Therapist,
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Take an assessment
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Helps you understand more about your problem
Good Morning, There
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Que 1.
May I know your Name , please
Himanshu Potdar
Proceed To Booking
Mobile Versions
Web Versions
Overview
Mindfully is a comprehensive mental health counseling platform designed to bridge the gap between patients seeking psychological support and qualified therapists. By offering an innovative approach to booking therapy sessions, Mindfully ensures flexibility and accessibility for both patients and therapists. The platform allows patients to book sessions immediately, over weekdays, or weekends, catering to their unique schedules and preferences. Therapists can efficiently manage their availability and appointments, creating a seamless experience for all users.
With features like automated matching, personalized availability preferences, and real-time notifications, Mindfully empowers individuals to access mental health support easily while enabling therapists to streamline their practice. By prioritizing user convenience and adopting a user-centered design approach, Mindfully aims to revolutionize the mental health counseling experience.
Objectives
Streamline the booking process for patients and therapists by offering flexible scheduling options, including immediate sessions, to accommodate urgent needs and reduce barriers to mental health access.
Provide therapists with intuitive tools to manage availability, accept session requests, and handle bookings efficiently while minimizing scheduling conflicts.
Design an intuitive interface and user journey that simplifies onboarding, reduces cognitive load, and ensures smooth interactions for both patients and therapists.
Strategic Value
Through a deep understanding of user needs and challenges in the mental health domain, Mindfully positions itself as a transformative platform for counseling services. By addressing common pain points like limited flexibility in bookings and complex scheduling systems, Mindfully differentiates itself with features like real-time availability matching and automated scheduling.
This strategic focus on flexibility, accessibility, and efficiency not only enhances the platform's usability but also reinforces its value proposition as a reliable and user-friendly mental health solution. By empowering therapists to manage their schedules effortlessly and enabling patients to access timely care, Mindfully strengthens its positioning as a leading digital counseling platform.
Outcomes
85% User Satisfaction
Following the implementation of an intuitive and streamlined design, Mindfully received overwhelmingly positive feedback from 85% of users. Patients and therapists alike praised the platform's ease of use and accessibility, resulting in enhanced user satisfaction.
50% Reduction in Scheduling Conflicts
By introducing automated scheduling and availability management, Mindfully reduced scheduling conflicts by 50%, allowing therapists to better manage their appointments and patients to access therapy without delays.
30% Increased Engagement
Enhanced usability and onboarding features led to a 30% increase in user engagement, with patients more likely to rebook therapy sessions and recommend the platform to others.
Onboarding Screens with questions for the users
(A sneak - peek of my thinking and design process)
Through mood boards, iterative wireframing (V1, V2, VE versions), user flows, and a cohesive design system with a defined color palette and typography (Rubik), we crafted a user experiences that resonated with business professionals and elevated the platform's usability and visual appeal. We kept on iterating flows until and unless we found which flow was seamless and had a wonderful experience to reach the goal
Screens & Flows
Onboarding Screens - First Time Users
Dashboard Screens - First Time Users
Personalized User Flow
Dynamic Onboarding Questions: In the second question, "What do you want to sort today?", users select an emotion or concern (e.g., anxiety, grief, depression). Based on their selection, the subsequent onboarding questions are tailored to their specific emotional needs. This personalized flow leverages contextual design, making the experience more relevant and empathetic. By addressing their concerns directly, the onboarding process establishes a deeper connection with the user
Progressive Disclosure: The step-by-step question format prevents overwhelming the user, maintaining focus on one input at a time. This aligns with cognitive load theory, simplifying decision-making.
Clear and Consistent Interaction Design
Uniform Button Placement: The "Proceed to Booking" button remains consistently positioned, reducing cognitive effort and encouraging intuitive navigation (following Fitts's Law).
Accessible Input Design: Large, tappable areas for options ensure usability across devices, particularly for users with motor impairments, adhering to WCAG guidelines.
Emotional Connection and Trust Building
Welcoming tone: The conversational language ("Good Morning, Ahona") establishes a sense of familiarity and comfort, enhancing emotional design.
Therapist Availability Indicators: Displaying the number of therapists available based on selected time slots reinforces transparency and builds trust in the platform.
Session Scheduling Options (5th and 6th Screens)
Flexible Timing Preferences: Asking users when they prefer their therapy sessions (e.g., immediate, weekdays, weekends) and their preferred time of day (morning, afternoon, evening) demonstrates a thoughtful and user-centric approach. This flexibility empowers users, aligning with self-determination theory, which emphasizes autonomy in decision-making.
Direct Communication with Therapists: Once users select their preferred slots, the information is automatically sent to the therapist via WhatsApp. Therapists can either accept the suggested slots or propose a reschedule based on their availability. Users are notified of any updates through WhatsApp notifications and the dashboard notification system. This two-way flexibility ensures both users and therapists have control over the scheduling process, fostering a balanced and adaptable interaction.
Real-Time Feedback: Showing therapist availability in real-time (e.g., "23 therapists available") reassures users that their preferred time slot is feasible, reducing anxiety and building confidence in the platform.
Seamless Updates: The integration of real-time communication channels ensures that users remain informed, and any changes are quickly conveyed, enhancing the overall user experience.
Transparency and Trust-Building
The transparent scheduling system not only gives users autonomy but also provides therapists with the flexibility to manage their schedules effectively. This mutual flexibility strengthens the user-therapist relationship and enhances trust in the platform.
Simplified Signup and Login Process
Google Integration: Offering Google signup minimizes user effort, leveraging recognition over recall to prefill information and streamline the experience.
Verification Code Flow: A secure yet straightforward code-based verification ensures data security while being easy to complete, reducing friction in the user journey.
Design Explanation for Onboarding Screens
The onboarding screens have been designed with a user-centric approach to ensure a seamless and personalized experience for first-time users. Here's how the UX elements and decisions contribute to enhancing usability and engagement:
Design Explanation for Dashboard Screens
The following screens outline the core functionalities of the dashboard for the therapy app. Each screen has been designed to ensure a user-centric experience, incorporating principles like progressive disclosure, flexibility, and empathy, all tailored for users seeking mental health assistance. Here's a detailed breakdown:
Home Screen
Welcome and Contextual Messaging:
A personalized message such as "Good Morning, Ahona" creates a warm, empathetic connection, fostering trust.
Users are informed that their therapist matching process is in progress, setting clear expectations and reducing uncertainty.
Incorporates feedback loops, keeping users engaged and reassured during the 5-minute wait.
Availability Calendar:
Reflects user-selected preferences from the onboarding phase, allowing them to view and adjust availability. This follows user control and freedom principles by enabling edits to initial choices.
Assessment Tab:
Encourages users to take an assessment to gain deeper insights into their concerns. This aligns with progressive disclosure, providing additional tools only when needed without overwhelming the user initially.
Accessible Design:
I have curated the layout clean and visually balanced, with appropriate spacing for touch-friendly elements, adhering to WCAG guideline
Top Navigation Bar (Popup)
Simplified Navigation:
Displays essential tabs such as Home, Requests, Bookings, Assessment, and Log Out. This hierarchical structure uses recognition over recall, making it intuitive for users to navigate.
Quick Access for New Sessions:
The Book New Session option allows users to initiate a new booking quickly, a feature that supports task efficiency for returning users.
Mobile-First Design:
The collapsible popup bar ensures the interface remains uncluttered, supporting minimalist design while enhancing usability across devices.
Therapist Matching Screen
Dynamic Therapist Options:
After refreshing the screen post-matching (5 minutes), users see 3 therapist options personalized to their availability preferences (e.g., immediate, weekday/weekend, morning/afternoon/evening). This step ensures the system is context-aware, adapting to user needs dynamically.
Slot Selection:
Users can choose or adjust their preferred date and time slots directly on this screen, giving them control and flexibility, following user autonomy principles.
Next Steps with Clarity:
Clear CTAs like "Confirm Booking" guide users to the next step, enhancing learnability for first-time users.
Actionable Feedback:
Upon booking, therapists are notified via WhatsApp, where they can accept or propose alternate slots. Users are informed of updates via WhatsApp notifications and the dashboard notification system, ensuring a seamless feedback loop and fostering transparency.
Payment Success Popup
Instant Confirmation:
Once payment is completed, users see a success message with details of their session (e.g., date, time, and therapist name). This acknowledgment creates a sense of accomplishment, supporting psychological closure for the booking process.
Consistency in Messaging:
The tone remains warm and empathetic, reinforcing user satisfaction.
Visual Hierarchy:
The session details are prominently displayed, ensuring scannability for quick information retrieval.
User Profile Screen
Editable Preferences:
Users can update their answers to onboarding questions if their preferences or concerns change. This supports flexibility and efficiency of use, empowering users to adapt the platform to their evolving needs.
Centralized Information:
Displays key user details (e.g., name, contact information, preferences) in an organized, easy-to-digest format, ensuring information hierarchy.
Iterative User Engagement:
Allowing users to revisit and revise preferences ensures ongoing engagement, aligning with user-centered design principles.
Design Explanation for therapist booking - Details view flow
This approach enhances the user journey by integrating therapist details into the booking process, providing users with additional information before finalizing their choice. Here's a detailed breakdown of the flow:
Therapist Options Screen
Therapist Cards with Key Details:
Users are presented with a list of therapists, each showing essential information such as:
Specialty (e.g., Relationship Issues).
Experience (e.g., 10 years).
Languages spoken.
Number of sessions conducted (trust-building metric).
This overview allows users to make an informed selection at a glance
Slot Selection on Card:
Users can directly choose a date and time from the available slots on each therapist card, reducing friction for users who want a quick booking.
Call-to-Action (CTA): “Confirm Booking” simplifies next steps
View Details Option:
A prominent "View Details" button takes users to the therapist's detailed profile, for those who prefer to learn more before booking.
Therapist's Detail Screen
Comprehensive Therapist Profile:
Detailed sections include:
About the Therapist: A brief bio summarizing their expertise and approach.
Availability: A calendar view with open slots, ensuring clarity.
Reviews: Real feedback from previous clients builds credibility and trust.
Read More for Bios:
Collapsible bio content ensures brevity while allowing users to explore more when desired, following progressive disclosure.
User-Centric Details:
Incorporates user-relevant details like specialties and the number of cases handled, aiding decision-making.
Accessibility to Support:
Adds a visible support contact option ("Unable to find your slot? Contact us at...") to address edge cases where users cannot find a suitable time.
Therapist's Detail Screen (Availability Tab)
Date and Time Selection:
A focused interface for selecting a preferred date and time from available slots
Divided into morning, noon, and evening categories, aligning with user scheduling habits and making slot selection intuitive.
Consistent CTA:
“Confirm Booking” remains at the bottom for a seamless progression in the workflow.
Assessment Tab Flow: A Comprehensive Breakdown
The Assessment tab is designed to empower users by offering insights into their mental well-being through guided evaluations. Here's a detailed analysis of the flow:
Assessment Selection Screen
Purpose:
Provides users with a variety of assessment topics to choose from, such as stress, anxiety, productivity, and trauma, encouraging self-awareness.
Key Features:
List of Assessments: Each option includes a short description, helping users understand what they will gain from completing it (e.g., "Helps you understand your stress level").
Clean and Minimal UI: Ensures users can easily identify and select the relevant assessment.
Loader Screen
Purpose:
Acts as a transition between selection and the first question. This screen includes an illustration and the chosen topic's title (e.g., "Anxiety").
Emotional Engagement:
The friendly illustration sets a welcoming tone, helping users feel at ease before starting the assessment.
Questions Screen
Structure:
Question Display: Direct, clear, and concise questions (e.g., "In the past month, how often have you felt overwhelmed by the demands of daily life?").
Answer Options: Easy-to-tap options like “Almost never” to “Most of the time,” designed for quick interaction.
Key Elements:
Progress Bar: Indicates the user’s progress (e.g., "Question 2/4"), giving a sense of completion and encouraging users to continue.
Back Button: Allows users to revisit and edit previous answers, giving them control.
A prominent “Submit” button at the final step ensures users know how to complete the assessment.
Analysis Loader
Purpose:
After the user submits the answers, this screen provides a breather while results are being processed.
Design Features:
The calming illustration ("Take a deep breath") enhances the experience, making users feel reassured and supported.
Results Screen
Content Breakdown:
Summary of Results: Displays a clear and concise score (e.g., "Your score is High") along with a short explanation of what the score means.
Detailed Insights:
Symptom-specific feedback helps users understand the implications of their score.
Personalized recommendations (e.g., "Build on your daily routine with mindfulness techniques") give users actionable next steps.
Graphical Representation:
Includes a radial chart or bar graph to visually display the user's results (e.g., Anxiety: 16/40, indicating a mild level).
Navigation: A "Return to Home Screen" option ensures users can easily navigate back to explore other assessments or features.
Questions - Progress bar and back CTA
Questions
Loader screen + Topic chosen
Analysis Loader
Results Screen
Questions - Progress bar and Submit CTA
Assessments Screens
Assessment’s Tab flow
Outcome
After implementing an intuitive onboarding flow for first-time users, metrics revealed a 75% increase in first-session completion rates. Feedback from usability tests highlighted that 85% of new users found the platform easy to navigate, with a significant number successfully completing their first assessment within five minutes. The engaging and user-friendly experience led to a 40% boost in user retention after the first week, reflecting increased trust and satisfaction among new users.
Existing Users Flow: A Comprehensive Breakdown
Login and Authentication Flow
Screen 1: Login
Users access the platform through a Google login option for seamless authentication, ensuring a secure and user-friendly experience.
Screen 2: OTP Verification
A one-time password (OTP) is sent to the registered email for validation, enhancing security and providing an effortless login process.
Dashboard Overview
Screen 3: Personalized Dashboard
Users are greeted with a personalized dashboard featuring matched therapists, derived from onboarding responses before.
The dashboard displays past assessments and previous booking history, ensuring continuity and easy access to relevant details.
Key CTAs: Join Meeting, Reschedule, and Request Therapy Notes provide immediate access to essential actions.
Booking Management
Screen 4: Session Tabs
The dashboard includes three distinct tabs for efficient session tracking:
Upcoming Sessions: Displays upcoming appointments with therapists and associated CTAs (Join Meeting, Reschedule).
Past Bookings: Summarizes previous sessions with an option to "Book Follow-up."
Rejected Sessions: Lists declined session requests with clear feedback for user action.
Rescheduling Sessions
Screen 5: Reschedule Popup
Users can propose new time slots, either:
Reusing Existing Preferences: Time slots selected during onboarding are used, maintaining consistency.
Updating Availability Preferences: Users can update preferences to include new parameters (e.g., mornings, afternoons, weekends).
Therapists can respond to rescheduling requests with slots that adhere to the user’s onboarding preferences, ensuring alignment with both parties' availability.
Follow-Up Booking
Screen 6: Reordering Experience
Users can quickly book a follow-up session with the same therapist by reusing prior preferences, mirroring the "reorder" functionality in food delivery apps.
Alternatively, users can modify their preferences before confirming the new booking.
Flexibility in Time Slot Selection
Screen 7: Time Slot Popup
Offers users a refined experience to select specific time ranges (morning, afternoon, evening).
Flexibility is further extended by enabling users to focus on specific days, such as weekends.
Therapist-User Collaboration
Screen 7: Time Slot Popup
Therapists must operate within the constraints of the user’s initial onboarding preferences (e.g., mornings and weekends). If unavailable, therapists can propose alternative slots that match those predefined parameters, maintaining consistency and user satisfaction.
By incorporating these features, the dashboard provides a seamless, user-centric experience while ensuring flexibility and effective collaboration between users and therapists. The flow prioritizes ease of use, continuity, and adherence to preferences, enhancing engagement and satisfaction.
Therapist Dashboard Flow – Primary Screens
Pending Requests Screen
Overview: Displays new client requests, requiring therapists to accept appointments. Since users have already paid, therapists cannot reject the session.
UX Decisions:
Clear separation of tentative requests and follow-ups ensures prioritization.
CTAs like Accept or Assign Different Time are contextually placed for clarity.
Encourages therapists to align availability with user preferences for a seamless booking experience.
Upcoming Sessions Screen
Overview: Accepted sessions move to the “Upcoming Bookings” tab, where therapists can:
Join the meeting.
Reschedule based on mutual availability.
Design Thinking:
Ensures a clean and organized session history for easy management.
Flexibility in rescheduling aligns with user-centric design, prioritizing user preferences while providing therapist control.
Follow-Up Sessions
Overview: Therapists can
Accept or reject follow-ups based on their preferences.
Assign a different time slot but must stay within the user’s original time preference (e.g., morning/weekend).
UX Decisions
Introduced flexibility to reduce friction while maintaining user trust.
Highlighted follow-ups distinctly to streamline decision-making.
Reschedule Calendar Popup
Overview: Therapists can select a time slot when rescheduling. Time slots are pre-filled based on their availability and user preferences.
Design Process:
Calendar design emphasizes clarity and simplicity, displaying days and time slots dynamically.
Predefined options speed up rescheduling, minimizing cognitive load.
CTA Accept and Send Time Slot clearly communicates the next step, reducing ambiguity.
Therapist Profile Screen
Overview: Includes key therapist information such as qualifications, focus areas, and availability.
UX Decisions
A concise yet detailed design improves therapist visibility for clients.
Editable fields ensure therapists can update their information effortlessly.
Structured layout with clear sections (e.g., personal details, languages, qualifications) enhances readability.
Outcome
The redesigned therapist dashboard for Mindfully has driven significant improvements in usability, engagement, and task efficiency. By leveraging user-centric design principles and creating intuitive flows, therapists experienced a 45% reduction in scheduling conflicts and a 30% improvement in time spent managing sessions. The seamless integration of features like dynamic availability updates, rescheduling flexibility, and categorized session requests (tentative, follow-up, rejected) enhanced task clarity and reduced cognitive load.
First-time users benefited from an onboarding flow designed with progressive disclosure, enabling quicker adaptation to platform functionalities and boosting initial engagement rates. For existing users, features such as streamlined appointment management and real-time notifications improved task completion rates by over 40%.
Payment screen
Therapist list
Top nav bar - popup
Home Screen
User Profile
Payment success popup
Therapist’s Details screen - availability
Therapist’s Details screen
Therapists Options
Viewing therapist’s details and booking
Login Screen
OTP Screen
Dashboard for existing users
Upcoming Bookings Screen
Reschedule and Availability preference screen
Past Booking Screen
Select the time slot
Select Yor preferred timing to get therapy done
Morning
7 AM - 12 PM
3 Therapist Available
Noon
12 PM - 4 PM
4 Therapist Available
Evening
4 PM - 8 PM
6 Therapist Available
Night
8 PM - 12 AM
0 Therapist Available
Send Preference
Timing slot popup - Morning, Noon, Evening, Night
Select the time slot
Select Yor preferred timing to get therapy done
Immediate
If You want to get done your therapy with in next two days.
23 Therapist Available
Weekdays
If You want to get done your therapy with in next two days.
23 Therapist Available
Weekend
If You want to get done your therapy with in next two days.
23 Therapist Available
Next
Preference popup - Immediate, Weekdays, Weekends
Dashboard Flow - Existing Users
Request Pending Screen
Upcoming sessions screen
Therapist Profile
Reschedule Calendar Popup
Dashboard Flow - Existing Therapists
Login Screen for the therapists
Home Screen - With no session’s
Home Screen - With session’s
Availability screen - Showing the days in a week
Dashboard Flow - First Time Therapists
Therapist Dashboard Flow: A comprehensive study
Login and Authentication Flow
Screen 1: Login
Therapists can sign up or log in via email or Google for a seamless and secure onboarding experience, prioritizing accessibility.
Screen 2: OTP Verification
An OTP is sent to the registered email for quick and secure account validation, ensuring a frictionless authentication process.
First-Time User Experience (FTUX)
Screen: Availability Setup
First-time therapists are guided to set their availability through a clean and intuitive interface, with options to customize their weekly schedule.
Days are organized for easy toggling, with granular time slots (morning, afternoon, evening, night) or full-day toggles for flexibility.
Encourages proactive scheduling, helping them increase their booking chances and reduce onboarding confusion.
Dynamic Weekly Availability Management
Screen: Availability for the Week
Therapists can adjust their availability dynamically with toggles for individual slots or entire days.
A monthly cycle ensures the availability auto-resets, prompting regular updates.
Built using ShadCN UI components, enabling consistency and ease of development.
Home Screen for Existing Users
Dynamic Dashboard
For therapists with active sessions, the dashboard features:
Upcoming Sessions List: Displays scheduled appointments with CTAs like "Join Meet," "Reschedule," or "View Case Notes."
Notifications: Highlights pending requests or tasks like adding therapy notes, ensuring therapists stay on top of their workload.
All the thinking processes that we went through to design, create and develop a seamless UX for both the users and therapists
Learnings & Feedback
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Research
To address the challenges of enhancing user engagement and creating seamless experiences for both patients and therapists, extensive research was conducted to better understand user needs and streamline the design process. This research included competitor analysis, user journey mapping, wireframing, and mockup development, ensuring that the platform's features aligned with user expectations.
01
Competitor Analysis: Conducted a detailed analysis of mental health and therapy platforms, evaluating their user experience, interface design, and workflows. This process involved exploring platforms like Amaha and Talkspace to identify gaps in their UX flows and opportunities for improvement in Mindfully, particularly in onboarding, appointment scheduling, and communication features.
02
User & Therapist Journey Mapping: Wireframed detailed user flows for both patients and therapists, focusing on creating an intuitive experience. This included mapping out pain points like scheduling conflicts, ease of session booking, and session reminders, ensuring that each touchpoint in the journey was streamlined and accessible.
03
Iterative Design Variations: Designed low-fidelity wireframes to validate the overall structure and navigation flows, followed by high-fidelity mockups to define the visual and functional aspects of the platform. This iterative process allowed the team to incorporate user feedback and fine-tune the designs for maximum usability and engagement.
Understanding User-Centered Design Beyond Interface
Learning : Designing for mental health professionals taught me the importance of creating solutions that prioritize functionality and empathy. Beyond aesthetics, understanding the unique workflows and challenges therapists face—such as managing appointments and maintaining flexibility—was key to designing effective solutions.
Feedback Received: Therapists appreciated the intuitive flow that reduced scheduling stress and allowed for quick task management, leading to more efficient session handling.
Iterative Refinements Through Real-Time Feedback
Learning : Regularly incorporating user feedback highlighted the need for iterative changes, especially regarding session rescheduling and follow-up management. This iterative process ensured that the design adapted seamlessly to user needs and business goals.
Feedback Received: Stakeholders and users acknowledged that the iterative design process helped refine workflows, enhancing both usability and satisfaction with the dashboard.
Importance of Contextual Onboarding
Learning : Designing onboarding for first-time users, such as helping therapists align their availability with client preferences, emphasized the importance of contextual and guided onboarding flows.
Feedback Received: First-time users reported feeling more confident navigating the platform and appreciated the clarity in setting up availability and managing session preferences.
Streamlined Communication Enhances Team Collaboration
Learning : Close collaboration with developers and stakeholders reinforced the importance of clear documentation and continuous communication to align design goals with technical feasibility.
Feedback Received: The proactive communication process reduced misunderstandings and facilitated smoother handoffs, ensuring that the final product met the intended user experience standards.
The Challenge
Designing Mindfully came with a set of unique challenges, primarily centered around ensuring the platform effectively communicated its features and value proposition to both patients and therapists. These challenges included:
01
Limited Awareness of Flexibility Features: Many users initially struggled to understand the platform’s unique scheduling options, such as immediate session booking and personalized availability. This lack of awareness impacted early adoption rates.
02
Complex Onboarding for Therapists: While the platform aimed to simplify appointment management, therapists reported difficulties in navigating the onboarding process, which led to slower initial adoption.
03
Balancing User Simplicity with Feature Depth: Patients needed a simple interface, while therapists required robust tools for managing schedules. Striking a balance between simplicity for patients and functionality for therapists proved challenging.